OpenReel Product and Web Design

OpenReel Product and Web Design

OpenReel Product and Web Design

A complete design transformation. We rebuilt OpenReel’s product UI from the ground up.

UI/UX Design

UI/UX Design

⊹

⊹

Prototyping

Prototyping

⊹

⊹

Framer Website Development

Framer Website Development

Overview

OpenReel came to us at a pivotal stage of growth, looking to elevate both their product experience and brand presence. Their existing platform lacked visual cohesion and consistency across user touchpoints. Our task was to lead a full UI redesign of the product, implement a scalable design system, and craft a high-impact marketing site that could communicate their value to enterprise clients with clarity and confidence. Built entirely in Framer, the final website brought together editorial storytelling and interaction design to create a standout digital presence.

Team

Principal Product Designer

James Rhodes

Deliverables

Full product UI redesign

Scalable design system

Interactive high-fidelity prototypes

Enterprise-grade marketing website (Framer)

Visual identity refinement

Developer-ready design files

Creative direction and brand art direction

The entire product feels elevated. Our team moves faster, and the new site finally reflects the level we’re operating at.

The entire product feels elevated. Our team moves faster, and the new site finally reflects the level we’re operating at.

Joe Mathew

CEO of OpenReel

01/

BRANDING

We refined OpenReel’s visual identity to better align with the sophistication of their product and target audience. The updated system introduced consistent typography, color, and layout principles that carried seamlessly across product, marketing, and investor-facing materials. The result is a brand that feels sharper, more premium, and built for scale.

01/

BRANDING

We refined OpenReel’s visual identity to better align with the sophistication of their product and target audience. The updated system introduced consistent typography, color, and layout principles that carried seamlessly across product, marketing, and investor-facing materials. The result is a brand that feels sharper, more premium, and built for scale.

02/

UI/UX Design

We led a complete redesign of the OpenReel product interface, focusing on clarity, usability, and visual precision. Every screen was restructured to improve navigation, reduce friction, and elevate the overall user experience. Paired with a flexible component system, the new design makes the platform more intuitive for users and faster for the internal team to scale.

02/

UI/UX Design

We led a complete redesign of the OpenReel product interface, focusing on clarity, usability, and visual precision. Every screen was restructured to improve navigation, reduce friction, and elevate the overall user experience. Paired with a flexible component system, the new design makes the platform more intuitive for users and faster for the internal team to scale.

03/

FRAMER WEBSITE

We designed and developed a high-performance marketing site in Framer that reflects OpenReel’s new visual direction and product sophistication. Built for clarity and speed, the site features cinematic visuals, smooth interactions, and modular layouts that make it easy for the team to update as they grow. Every page was crafted to support conversion, from enterprise lead capture to investor storytelling.

03/

FRAMER WEBSITE

We designed and developed a high-performance marketing site in Framer that reflects OpenReel’s new visual direction and product sophistication. Built for clarity and speed, the site features cinematic visuals, smooth interactions, and modular layouts that make it easy for the team to update as they grow. Every page was crafted to support conversion, from enterprise lead capture to investor storytelling.

More projects

More projects

Capital Lynk: Digital Infrastructure & Visual Intelligence

A complete brand architecture. We moved Capital Lynk from "stock photography" to a proprietary, AI-driven visual

Capital Lynk: Digital Infrastructure & Visual Intelligence

A complete brand architecture. We moved Capital Lynk from "stock photography" to a proprietary, AI-driven visual

Ducati Redesigned Website

A cinematic concept reimagining Ducati’s digital presence — designed for thrill, speed, and emotion.

Ducati Redesigned Website

A cinematic concept reimagining Ducati’s digital presence — designed for thrill, speed, and emotion.

⊹

⊹

More projects

More projects

FAQ

Get quick answers about working with us and our approach to digital solutions.

Ask a question

Ask a question

What’s included in a Studio Membership?

01

Each membership includes prioritized access to our design team, unlimited requests, and fast turnarounds. We cover ongoing site updates, new page designs, branding touch-ups, and anything else you need to keep your site fresh and performing.

How long does a project typically take?

02

Most full websites go live within 2 to 4 weeks. Our process is designed to move quickly without cutting corners. You’ll get structured check-ins, clear timelines, and async reviews that keep things flowing.

Can I make changes after the site launches?

03

Absolutely. Every site comes with 30 days of post-launch support. If you’re on a membership, you can request updates anytime—new pages, revisions, design improvements, or added features.

What do I need to provide before we start?

04

Just the essentials. A rough outline of your goals, any existing content or assets, and a quick kickoff call. We handle the rest, including layout, copy refinement, visuals, and overall experience design.

Do you work with global clients?

05

Yes, all of our systems are designed to work seamlessly across time zones. Whether you're based in Toronto or Tokyo, you'll get the same high level of support and delivery.